http://www.bigyakcreative.com.au/blog daily 0.75 2017-07-17 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/58a708f0e4fcb5be3ff24967/1487341854837/videoproduction-tellclientsyourstory.jpg Blogs & Content http://www.bigyakcreative.com.au/blog/5reasonsforvideo monthly 0.5 2017-07-10 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/54d87ed2e4b0e2c0ce58b131/1423474397154/ Blogs & Content - 4 Reasons not to use video in your marketing strategy. http://www.bigyakcreative.com.au/blog/shootingtips monthly 0.5 2017-07-05 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/54ac87f9e4b0f42962fea4bb/1420593164426/mattntoddinsyndey Blogs & Content - Shooting tips http://www.bigyakcreative.com.au/blog/callitquits monthly 0.5 2017-07-10 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/54b7228de4b06856870c8bc6/1421288089401/ Blogs & Content - Call it quits https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/54d87f68e4b050b6c285b106/1499212597427/ Blogs & Content - Call it quits http://www.bigyakcreative.com.au/blog/stopandenjoy monthly 0.5 2017-07-05 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/54d883d6e4b002f56c41f4ca/1424672810993/c9e42240.jpg Blogs & Content - Life in a Digital Age http://www.bigyakcreative.com.au/blog/2017/7/3/the-rise-of-video-marketing monthly 0.5 2017-08-14 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5990ea60be659469f5a99d7c/1502669432773/ Blogs & Content - The Rise of Video Marketing https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5959a7fa6b8f5bb92c12a6f9/1499659445180/video+production%2C+online+video%2C+documentary+production%2C+live+events%2C+live+stream%2C+corporate+video%2C+training+videos Blogs & Content - The Rise of Video Marketing https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5959a60678d171924073d83f/1499659435391/video+production%2C+online+video%2C+documentary+production%2C+live+events%2C+live+stream%2C+corporate+video%2C+training+videos Blogs & Content - The Rise of Video Marketing http://www.bigyakcreative.com.au/blog/2017/7/5/video-as-the-fastest-growing-content-medium monthly 0.5 2017-11-29 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c2db5e4fcb506751e5d8a/1499663255567/Video+Production%2C+Online+video%2C+Corporate+Video%2C+Training+video%2C+Live+Events%2C+Live+Stream%2C+Documentary%2C+Weddings%2C+Toowoomba+Video+Production%2C+Production+Studio Blogs & Content - Video as the Fastest Growing Content Medium https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c3022cd0f68ef9f0b087c/1499213924855/ Blogs & Content - Video as the Fastest Growing Content Medium https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c32add482e9cbb5f7edae/1499214565019/ Blogs & Content - Video as the Fastest Growing Content Medium http://www.bigyakcreative.com.au/blog/2017/7/5/branded-content-leading-the-way-for-corporate monthly 0.5 2017-08-14 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c367386e6c029dc2cc119/1499662975979/Video+Production%2C+Online+video%2C+Corporate+Video%2C+Training+video%2C+Live+Events%2C+Live+Stream%2C+Documentary%2C+Weddings%2C+Toowoomba+Video+Production%2C+Production+Studio Blogs & Content - Branded Content Leading the Way For Corporate https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c36fabebafb28198d699d/1499215839718/ Blogs & Content - Branded Content Leading the Way For Corporate https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c3f6bb3db2b306354bb1b/1499217782611/ Blogs & Content - Branded Content Leading the Way For Corporate Campaign by Metro Trains in Melbourne to promote rail safety. http://www.bigyakcreative.com.au/blog/2017/7/5/using-story-to-engage-customers monthly 0.5 2017-11-29 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c4a6086e6c029dc2d62b9/1499662883327/Video+Production%2C+Online+video%2C+Corporate+Video%2C+Training+video%2C+Live+Events%2C+Live+Stream%2C+Documentary%2C+Weddings%2C+Toowoomba+Video+Production%2C+Production+Studio Blogs & Content - Using Story To Engage Customers https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c454037c5812a411883da/1499662827426/Video+Production%2C+Online+video%2C+Corporate+Video%2C+Training+video%2C+Live+Events%2C+Live+Stream%2C+Documentary%2C+Weddings%2C+Toowoomba+Video+Production%2C+Production+Studio Blogs & Content - Using Story To Engage Customers https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c47ac20099eb4e06de99b/1499662870096/Video+Production%2C+Online+video%2C+Corporate+Video%2C+Training+video%2C+Live+Events%2C+Live+Stream%2C+Documentary%2C+Weddings%2C+Toowoomba+Video+Production%2C+Production+Studio Blogs & Content - Using Story To Engage Customers https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c43ff440243e15e9fc2b7/1499662802430/Video+Production%2C+Online+video%2C+Corporate+Video%2C+Training+video%2C+Live+Events%2C+Live+Stream%2C+Documentary%2C+Weddings%2C+Toowoomba+Video+Production%2C+Production+Studio Blogs & Content - Using Story To Engage Customers http://www.bigyakcreative.com.au/blog/2017/7/5/the-power-of-storytelling-to-engage monthly 0.5 2017-08-14 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c59b8be6594c83e9708ab/1499661710598/video+production%2C+online+video%2C+documentary+production%2C+live+events%2C+live+stream%2C+corporate+video%2C+training+videos Blogs & Content - The Power of Storytelling to Engage https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c57c717bffc06e0562a9e/1499661586478/video+production%2C+online+video%2C+documentary+production%2C+live+events%2C+live+stream%2C+corporate+video%2C+training+videos Blogs & Content - The Power of Storytelling to Engage https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c542a2994ca89478fc871/1499661264666/video+production%2C+online+video%2C+documentary+production%2C+live+events%2C+live+stream%2C+corporate+video%2C+training+videos Blogs & Content - The Power of Storytelling to Engage http://www.bigyakcreative.com.au/blog/2017/7/5/the-importance-of-vision-in-business monthly 0.5 2017-08-14 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c5f91db29d6f33aaa7dbd/1499660346964/video+production%2C+online+video%2C+documentary+production%2C+live+events%2C+live+stream%2C+corporate+video%2C+training+videos Blogs & Content - The Importance of Vision in Business https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c5fe29f74561fce00aead/1499660185394/juliette-leufke-154599.jpgvideo+production%2C+online+video%2C+documentary+production%2C+live+events%2C+live+stream%2C+corporate+video%2C+training+videos Blogs & Content - The Importance of Vision in Business https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c5d7036e5d3ffb4ac0843/1499660243138/video+production%2C+online+video%2C+documentary+production%2C+live+events%2C+live+stream%2C+corporate+video%2C+training+videos Blogs & Content - The Importance of Vision in Business http://www.bigyakcreative.com.au/blog/2017/7/5/the-advantage-of-video-in-training-material monthly 0.5 2017-08-14 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c63fe4f14bcb374dd687e/1499660087420/video+production%2C+online+video%2C+documentary+production%2C+live+events%2C+live+stream%2C+corporate+video%2C+training+videos Blogs & Content - The Advantage of Video in Training Material https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c638d8419c2e81eedf820/1499659941413/video+production%2C+online+video%2C+documentary+production%2C+live+events%2C+live+stream%2C+corporate+video%2C+training+videos Blogs & Content - The Advantage of Video in Training Material https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/595c650e03596e64bf6d2f78/1499660131521/video+production%2C+online+video%2C+documentary+production%2C+live+events%2C+live+stream%2C+corporate+video%2C+training+videos Blogs & Content - The Advantage of Video in Training Material http://www.bigyakcreative.com.au/quick-yaks daily 0.75 2018-01-28 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59a3a0b2d7bdce4514ef9fba/1515020283036/ Quick Yaks - Tell your story with Video! People love stories! (So do we) Stories have a way of getting past a person's guard. How can you utilise story in your marketing? Consider how that might have an impact on engagement and connection. Use corporate video to tell your story - get in touch to see how we can contribute. Big Yak Creative are a video production studio based in Toowoomba and Brisbane servicing clients across Australia. For corporate video and broadcast productions, contact us.   Business is hard. I get it. You work long and hard hours to provide people with a product or service and sometimes they've missed the point entirely. Let me give you an example. Most people think that cafes simply provide people with food, but that's not true. If that's what you think, you're underselling yourself. Cafes provide people with community and connection and cafes facilitate a relationship and that's the essence. That's the core of what a café provides to someone and a lot of people miss that. I truly believe that a key part to good marketing and advertising, engaging people with your brand, is utilising the power of story. Everybody connects with story. It might be the plot twist at the end of a movie or a story of young love or the risk and adventure of travel, but everybody loves stories. Stories have a way of getting past your guard. They connect with your heart. How can you tell stories to your clients? How can you use the power of story to engage people? Consider some of these questions. How have you most helped a client in the last year? What's been the most rewarding experience you've had? Why are you even in business in the first place? Consider how they might actually help you identify with your story. You see, your true need isn't actually video. It's actually clear and effective communication. It's storytelling. Our vision is to see people influenced by the power of storytelling. When you win, we win because our goal is to help you communicate with your clients. If you're part of a business and you want to connect with people and help them to understand you, use story. We've got a few ways that we do this for our clients and we invite you to consider them. How will you know the difference unless you try? https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59a3a21e6a4963c599fee4ed/1515020376553/ Quick Yaks - 1st impressions: Website The 1st impression your website gives potential customers is of great importance! People are going to websites to verify a business - to check it's credibility. We recommend video on your landing page to make the most of the short opportunity you have with website visitors. Toowoomba video production, Brisbane video production. All right. We're talking about first impressions. What does the first point of contact say about your business? Everyone's researching online. Everyone's verifying information online, fact-checking online, so we're talking today about website and social media. Your website is all about credibility. Can these people help me? Can they solve my problem? What kind of work do they produce? Do these people know what they're talking about? Your website wants to be credible. So you've got like a couple of seconds to grab someone's attention and say, "Yes, we can help you. Yes, we would love to help you. How can we be of assistance?" Let me give you an example of this. A friend of mine is a builder with a great personal service and a real focus on relationship with clients. He asks the right question. He takes time to listen and really cares for what the client wants. He doesn't try to give them something they don't need. It's an incredible service, but his potential customers have no idea about this. They call him up on the phone, and they're going, "Hey, can I just get a quote? All right. Cheers. Thanks. Bye." And he has this really small window because he's missed the opportunity to educate his potential customers online. There's a hole there. So think about this: what impression does your landing page give people? Is it text heavy? Is it unclear? Is it dull? We'd suggest a feature video. Come on, man. Everyone is clicking the video on the top of the page. You see it in your mind, and in your mind you're trying to click the play button. Everybody is clicking play on that video. Give people a snapshot of who you are, what you're all about, and how you can solve their problem on your website. That way, when they get on the phone to you, they've already experienced your culture, your business culture, and your passion. So when they're calling, they've been educated. All that to say, first impressions are huge, and we've got a few suggestions we'd love to share with if you're up for it. Get in touch. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59a3a24d6a4963c599fee722/1508132768465/ Quick Yaks - 1st Impressions - Social The first impression a potential customer has of your social media presence plays an increasingly important role. Give them a personal, social experience - but remember that all the content you use is being internally assessed. Partner with local marketing business's to ensure you provide a great social experience as well as a professional one. Let us produce your vlogs! Packages on our website - bigyakcreative.com.au   We've been talking about first points of contact, and social media is all about personality. I wonder what these people are like. I wonder what their business culture is like. What are they like behind the scenes? The question for you is, do you even have one? Is it neglected? Is it cold and impersonal? People go to social media for personality and for a social experience, so give them one. Give them insight, give them a glimpse at what you do. Give them the humanity of what you do. Let them see the office birthday party. However, just remember, everything you're putting online is giving people an impression about your business, so if you're tossing up whether to put the tacky archive business photos up or use the homemade vlog, it might not be the best solution for you. Have a look at how you can partner with other businesses who are in the marketing industry to create a really good impression, to communicate really well. That will do wonders for giving people a good social experience. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59a3a2b5e6f2e1c7d0863cae/1508132768648/ Quick Yaks - Why you can't afford not to market Can't afford to market? Here are some tips on why you can't afford not to market. It's a noisy market place and your business requires active marketing to ensure that you are being both seen and heard. All right. I want to give you two reasons today why you can't afford not to market. There's lots going on. People see and interact with thousands of messages a day. We've got less time for things at the moment. I'm sure you've had an experience like me where you've been online, you've been looking for something and you'll go into a website and you'll have made up your mind in the first three to five seconds. Now, this isn't my thing. It’s like, how do you know? You've only you've only been there for three to four seconds. It's because we're so overloaded with information. One of the reasons why you can't afford not to market is that it's a really noisy marketplace and you need to work to be seen or you'll get lost in the noise so that requires a little bit of thought. The second reason that you can't afford not to market is you can have people getting on the phone, getting on e-mail, getting in touch with you, getting into meetings that are actually there for the wrong reasons. They're just there for price or they're just there because they've got this misconception about your business. The second reason why you need to market is to educate people, to tell them the things that matter most about your business so that when they come to you, they're actually … they're educated, they have a bit of an understanding. “Oh, that’s what these guys are about.” Otherwise, there's a good chance that I'm just here for price. Look, you're saying to me, “I get it, Matt. I know. I know that I should be marketing but why do we still not do it?” I think there's two reasons. The first one is often, the results of marketing are less tangible. It's harder to actually see sometimes the results. In other areas of business, it can be a bit easier like hiring a staff member, that's easy to see. Great. That's where I spend the money. I can see the results. Marketing is a little bit of a different field. Sometimes, it's less tangible and because of that, we go, “Oh, it must be less important,” but it's not. What that actually means is you actually need to be more thoughtful and more decisive about how you market and how you present yourself to the public the. Second reason is, well, it's just too much effort. I'm a business leader. I got a hundred other things to do so I'll just put my receptionist on to it and that's a really good start but an easy answer for that is to pay a professional to put a bit of work in to clarify your identity and your business brand in a way that's going to help our, one, cut through the noise and two, educate your customers about the things that matter most to you as a business. All right. We've deliberately filmed this in a busy place, a noisy place because that's the reality for us, so where do we go from here? We've got packages on our website. We think they would be very helpful for everyone in business. Even if you don't use video with us, jump on onto our website, have a look at the packages and see what you can learn from them. I think that'd be really beneficial. Second, if you've got any questions or any feedback, just leave them below in the comments. We love to respond to any questions you've got and any thoughts you've got that might actually help develop this concept. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59a3a352893fc0da8fff98e6/1508132768659/ Quick Yaks - Underlying Needs What are your customers underlying needs? Do you understand their internal problem and how to effectively communicate the solution your provide? Alright, let's dive back into looking at your story. If you remember, a video I did just recently, we talked about story so if you want more material, go back and watch that. Today, we're gonna talk about underlying need. What I mentioned previously, was that a café doesn't just provide coffee, a café provides community and relationships and connection with people, and that's the true value that they give to customers. I wonder if you ask yourself, "What am I really providing for people?" Yes, you provide to them a product or a service, but what more than that do you actually provide them? That's the question today. You see one of the ways that we can get at this is by comparing the external and the internal problem. What tends to happen is that companies tend to sell solutions to external problems and customers tend to buy solutions to internal problems. There's actually a distinction there. Let me give you an example. The external problem is I'm hungry. The internal problem is I want to feel good about the food that I eat. So that internal problem actually drives me to a particular café. I might go to a particular café that resolves that problem. Maybe it's a paleo café, or maybe it's a whole foods café. That's the internal problem that's actually driving. Let me give you one more example. The external problem could be I need a holiday. The internal problem is I need a break, but I don't know where to go and I'm overwhelmed by Webjet. I might solve that by going to see a travel agent who establishes themselves as a guide, someone who's willing to help me find my way. Notice the distinction between people's external problem and internal problem. How does this change the way you communicate? How does this change your website? How does this change the tagline on your business cards? How does this change the videos that you make? When you actually begin to target customer's internal problems, and not their external problems, think about the examples I've just given you. Think about the travel agent who begins to communicate about the way that they're a guide for people, and the café who begins to communicate about the type of food they stock and the type of community that they provide for people, rather than just, "Come here for great coffee." Lastly, think about your business and how this might change the way you communicate. As always, if you want to find out more, reach out and we'll have a quick yack. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59a3a362cd0f681b1cb5499e/1508132768668/ Quick Yaks - Authenticity Hunt Everyone is looking for authenticity. Are you satisfying your customers longing for an authentic experience? Join us for a Quick Yak about how you can genuinely connect and communicate with your clients. People love an authentic experience, brands that are desperately trying to give people an authentic experience. Hipster cafes all across the nation are working hard to give people an authentic experience. Why even grind the coffee beans when we can put them straight in the cup? We seem to be on this manhunt for authenticity. People even, at times, subvert authenticity by saying just copy what someone else is doing and make it your own. Just do it your own way. Put your own spin on it but I think we miss the point. I don't think authenticity is as much about products and services as it is about relationships and experience. What is it that we really long for when we talk about an authentic experience? What are we longing for? Well, I think there's three elements that help give us an understanding of this. One is I think we're looking for a sincere relationship. Two, we're looking for a trustworthy guide and three, I think we're looking for practical help. A sincere relationship. We love sincerity. We love it when people are transparent. They're honest, when they are themselves. On the opposite of that, we don't like fake. We don't like facade. We’re looking for someone who can stop, listen, care and understand. All right, number two, a trustworthy guide. We want someone that we can trust to guide us, so say I've got a problem. I can't keep the weeds out of my lawn. What am I doing? In my head, I'm going, “All right, I need to go and find someone who can help me. I’m going to go to the garden centre or I'm going to go to the hardware store and I'm going to ask someone for help.” One of the bigger questions there is can I trust you? Can I trust you to lead? Well, can I trust your recommendations? Can I trust your experience? People are looking for a trustworthy guide. Number three is we're looking for practical help. At the end of the day, you need to give them practical help. This is why it's so necessary that you're convinced about your product and service. If you're a salesman, if that's your role or you're a marketer and you don't actually believe in the company that you work for, I feel really sorry for you because that's going to be really difficult. If you're not convinced that what you offer is something really valuable and it's going to change people's lives, it's going to help solve the pain and their problems, then you've got a really tough job on yourself because you're lying to yourself. “I don't actually believe that this is what people need but I'm a marketer so I'm supposed to convince people,” but practical help. Is what you're offering people genuinely going to help them? Is it what they need? Is it going to solve their problems? Are you convinced of that? If you are, then you've got a great underlying hope for all of your conversation for all of your communication, for all of your marketing. I genuinely believe you'll be benefited from this. Wrapping those three up, people want a sincere relationship, a trustworthy guide and a practical help. Those are components of an authentic experience. Where is that coming through in your communication? As always, of course, we would recommend, video is a great way to communicate humanity, personality. People can see in video. They can see facial expression. They can see and hear a person. They can see tone. They can see posture. They can see elements subconsciously that you don't see in an article or on radio or in photography or in other sort of forms of marketing. Video has a really unique element to it, a really unique humanity to it. If you want to talk more, we’d love to talk with you. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59a3a406f9a61eb2ab1825b0/1508132768696/ Quick Yaks - Who is your Ideal Client? The Myth of marketing says that you can win everyone, but the reality is you just can't. It's key for your business to discover and understand who your "Ideal Client" is so you can focus on communicating effectively to your tailored audience. Join us for a Quick Yak to grasp the key elements in outlining your ideal client! Big Yak Creative is a Toowoomba video production studio, servicing clients across Australia.   We've been talking a little bit about underlying needs. As an example, the café, coming to understand that what they mainly provide isn't actually food, but it's community. It's a connecting point. To explore that a little further, we want to talk about your ideal client. You can't win everyone. The myth of marketing is that you can win everyone, but you just can't. There's going to be people that you work better, that benefit more greatly from your products or services, that you have a better relationship with, and that is an ideal client. In thinking about your ideal client, think about how they are and what they're like. Where do they like to shop? What sort of demographic are they? What's their family status like? You're trying to gain a bit of a picture of who exactly that might be. Let me give you an example. You might be a hospitality service that provides meals for people. Your ideal client, as you begin to workshop this, might be the young, active mom who's on the run, she's busy, she's into fitness sort of scene, and your service works really well to her, and her demographic, and her family situation. That would be your ideal client. The next question you're asking straight away is: How does that change how we communicate? How does that change our online spaces where we are online? How does that change the language that we use? How does that change the way that we communicate, the way that we present ourselves? Let me give you an example. Snapchat, we all know is predominantly under 25. There's a growing adult market from Snapchat, which I think is ridiculous, but it's mostly young people. If you want to reach teenagers, where do you think you're going? You're getting on Snapchat, and you're connecting, and you're engaging in that environment. If you want to talk more, naturally, we'd love to chip in where we can to your business to looking at who your ideal client is and how you can actually communicate and engage with them more effectively. Give us a call, and we'd love to chat. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59a4a40ce3df28b9e1c1cdab/1508132768828/ Quick Yaks - Tell your customers story YOU WANT YOUR BUSINESS TO BE HEARD! However your marketing can easily become all about you. Listen to the power that there is when you tell your customers story rather than your own. Think about these two differences in marketing. In the first case, you've got this: We are the greatest company in town. My grandfather started this business 180 years ago. We guarantee all of our products 120%. Think about the language that we use a lot in marketing all right? Now let me contrast that first scenario with a second scenario: You've got a problem. That must be really tough for you. We would love to help. We are really qualified to help you with your situation with the problem that you're facing. Think about the distinctions there right? I think most of the time in business we communicate in the first scenario. We communicate about ourselves. I get it right? It's marketing, you want to be heard, you want to get your voice out there, you want people to recognise you and recognise how good you are. The problem is that all that ends up happening is you talk about yourself right? It's all about you and it's all about the world you live in and it's all about your story. And your customers are confused, you talk a language they don't understand that's going over their heads and they don't really think you care that much about them. You know what I think we need? I think we need to start retelling our customers their story. We get the journey you've been on. Let us help you. We're qualified, and we understand. Here's what we've got to offer. So marketing becomes a completely new way of communicating. It's not about relentless self promotion but it's actually about telling your customers' story, and communicating to your customer how you actually fit into that. How there's a parallel there. We've got a few ways that we do this for our clients and it's really helped them clarify the way they communicate and become more successful as a business. So reach out, we'd love to hear from you. Give us a call or send us an email and we'd love to talk further about how we can help you clarify the way you communicate to your customers. Let's talk more. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59b0969d37c581cec3c5ff16/1509327954717/ Quick Yaks - Choose Engaging Content (get off the content marketing train!) We all feel the need to create regular content, to be vying for people's attention. The problem we can fall into with our marketing is that we create quick, unthoughtful content that doesn't deeply engage people. It doesn't carry the heart of the company and it certainly doesn't reinforce the brand we are trying to build. Effective content takes time. What problem are you solving for your customer? How are you communicating that to them? Big Yak Creative is a video production company based in Toowoomba helping business's communicate and advertise throughout Australia. It can be hard to cut through the noise in today's marketplace. We help companies communicate with clarity using the power of Story. As a result, they engage a broader audience more deeply, and experience greater success. We all know the push for content, right? You've got to be visible. You've got to be putting yourself out there. You've got to be heard. If you don't put yourself out there, someone else will. Now, there's good intentions here, but the trap we fall into is we get so flustered with creating regular content that we don't actually create content that deeply engages. We end up contributing to the noise. In our efforts to be heard and to be seen, we simply become another contributor. We've all been on social media long enough to discern the videos that don't really engage, right? The fast-paced visuals, the audio background, the ... and it's like, "What's going on here? I don't really know who these people are." It's vlogs. You know, a lot of vlogs are really ordinary. They don't really actually engage you with a brand. Now, I'm not saying that vlogs are bad, I'm just saying that most vlogs are bad, right? You get in this trap of being so busy trying to create regular content, more posts, more photos, more video, and you actually don't stop and think about how to deeply engage someone. What I want to suggest is that you don't just give your clients content. Give them a story. Deep engagement comes when you engage clients with a story. Tell them about the story of your brand. Tell them about how your story intersects with their story, and the fact that you guys ... you'reactually on the same playing field as them. That's what builds brands, engaging people with a story, not just content. We'd love to help you and your brand think about how you can utilise storytelling, to think about how you can engage your clients with your story and their story. Feel free to contact us. We would love to have that discussion. Talk soon. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59e4434e0100272004d0e2da/1509504835565/ Quick Yaks - Creativity is Everywhere Creativity doesn't cut it anymore . When everything is creative, nothing is. What we need now isn't more creative ideas, what we need is clarity. Creativity doesn't cut it anymore. We live in the age of creativity, right? Every man and his dog has a graphic design degree and Adobe Creative Cloud and the ability to do intensely creative stuff, right? Websites are a dime a dozen, and you can get someone in Russia or Congo or Peru or Persia to design a logo for you for $10, right? Creativity is everywhere. I think we've become oversaturated creatively, right? In partnership with this, our attention spans are gone. We make decisions in five seconds. Here's the problem. Creativity doesn't cut through anymore. It's not enough to just be creative. You know what we need to do now? We need clarity. We get so caught up trying to be fancy that we forget to be clear. It would be a critical mistake if your customer engaged with you, in person or online, and they didn't understand your business in less than five seconds. Let me be clear. We make videos that help businesses succeed. We would love to talk to you about what we can do for your company to help you engage more people and win more business. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59ee9ab3b1ffb6f51e0962c3/1509328001509/ Quick Yaks - The one video everyone needs There's one video that every business needs. A video that builds the value of your brand and answers how you solve your customer's problem. Take a listen.   There's one video that every business needs. When people are looking at your business, particularly online, they're primarily looking for one thing. They're looking for how you can solve their problem. I think about it this way. My car's broken. I've got a problem. I'm looking for a mechanic on the web, I'm looking at social media, and the question I'm asking is can they solve my problem? Think about this in the context of other people. The questions they're not asking, they're not asking I wonder how many coffee cups these people drink a day? Or they're not asking I wonder which side of the family this business started in? Or they're not even asking how many awards have they won. They're asking the question can they solve my problem? Let me say it like this. People don't really care that much about your business. They care about how you solve their problem. I'm talking about all sizes of businesses. The company that has their finger in seven different industries, or the SME, or even the small family-run café. You need to give your customers a glimpse of how you solve their problem in less than two minutes. A video, front and centre, that tells them their story, identifies their problem, and shows them how you can solve it for them. This is the connecting point between the customer's pain and building brands that people really value. This is the one video that every business needs. I'm Matt Martin from Big Yak Creative, and we'd love to talk about how we can do this for your business. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59f683cb10952624f56aec19/1509328042002/ Quick Yaks - Verifiability "What are the best chips in town?!" :) Today we're talking about social verification and posing the question, "What strategies are you utilising to verify your business socially?" Take a listen. #quickyak Contact us to produce testimonal and promotional videos to verify your business socially. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/5a179fa624a694106d2d308a/1511497721183/ Quick Yaks - Satirical Vlog It’s important to ask the question: "Is my content just adding to the noise or does it help my customers by being clear about how I can solve their problem?" Consider focusing less on trying to ‘build your brand’ and more on solving your customers problem - that will, by nature, build a brand that people value. This one’s for you Gary Vee ;) https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/5a6e542fc83025f9baab5c4f/1517181031642/ Quick Yaks - Aspirational Identity Every brand gives people an aspirational identity. What kind of person does your brand lead people to become? Consider how you can use video, the leading marketing medium for 2018, to develop a strong aspiration identity for your business. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59a3a09f3e00be570b8ebe3f/59a3a20de22c889f50fddc52/1503895730331/ Quick Yaks https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5a6e586724a694fb93808cbb/1515020283036/ Quick Yaks - Tell your story with Video! People love stories! (So do we) Stories have a way of getting past a person's guard. How can you utilise story in your marketing? Consider how that might have an impact on engagement and connection. Use corporate video to tell your story - get in touch to see how we can contribute. Big Yak Creative are a video production studio based in Toowoomba and Brisbane servicing clients across Australia. For corporate video and broadcast productions, contact us.   Business is hard. I get it. You work long and hard hours to provide people with a product or service and sometimes they've missed the point entirely. Let me give you an example. Most people think that cafes simply provide people with food, but that's not true. If that's what you think, you're underselling yourself. Cafes provide people with community and connection and cafes facilitate a relationship and that's the essence. That's the core of what a café provides to someone and a lot of people miss that. I truly believe that a key part to good marketing and advertising, engaging people with your brand, is utilising the power of story. Everybody connects with story. It might be the plot twist at the end of a movie or a story of young love or the risk and adventure of travel, but everybody loves stories. Stories have a way of getting past your guard. They connect with your heart. How can you tell stories to your clients? How can you use the power of story to engage people? Consider some of these questions. How have you most helped a client in the last year? What's been the most rewarding experience you've had? Why are you even in business in the first place? Consider how they might actually help you identify with your story. You see, your true need isn't actually video. It's actually clear and effective communication. It's storytelling. Our vision is to see people influenced by the power of storytelling. When you win, we win because our goal is to help you communicate with your clients. If you're part of a business and you want to connect with people and help them to understand you, use story. We've got a few ways that we do this for our clients and we invite you to consider them. 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Toowoomba Video Production Big Yak Creative are a Toowoomba Video Production Company based in Toowoomba and Brisbane producing corporate videos for companies across Queensland and Australia. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/5a0d77e453450a5e8253fa69/5a0d7c46652deae2eb7b77dd/1515039804491/End+Doco+Wrap+up.00_04_02_06.Still001.jpg Welcome - Toowoomba Video Production Big Yak Creative are a Toowoomba Video Production Company based in Toowoomba and Brisbane producing corporate videos for companies across Queensland and Australia. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/5a0d77e453450a5e8253fa69/5a0d7c9571c10be9f56c9414/1515039781898/Turia-crew-pic.jpg Welcome - Toowoomba Video Production Big Yak Creative are a Toowoomba Video Production Company based in Toowoomba and Brisbane producing corporate videos for companies across Queensland and Australia. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/5a0d77e453450a5e8253fa69/5a0d7c6ef9619aada95712c8/1515039792817/IMG_3922.JPG Welcome - Toowoomba Video Production Big Yak Creative are a Toowoomba Video Production Company based in Toowoomba and Brisbane producing corporate videos for companies across Queensland and Australia. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59f09bcda803bbb8d69bb9fd/5a0d6fe371c10be9f56b646a/1515039623328/End+Doco+Wrap+up.00_04_02_06.Still001.jpg Welcome - Brisbane Video Production Big Yak Creative are a Brisbane Video Production Company based in Toowoomba and Brisbane producing corporate videos for companies across Queensland and Australia. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59f09bcda803bbb8d69bb9fd/5a0d7005f9619aada955e8b1/1515039640414/FullSizeRender+%282%29.jpg Welcome - Brisbane Video Production Big Yak Creative are a Brisbane Video Production Company based in Toowoomba and Brisbane producing corporate videos for companies across Queensland and Australia. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59f09bcda803bbb8d69bb9fd/5a0d7028c8302571a80d4441/1515039656266/IMG_3123+%281%29.JPG Welcome - Brisbane Video Production Big Yak Creative are a Brisbane Video Production Company based in Toowoomba and Brisbane producing corporate videos for companies across Queensland and Australia. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59f09bcda803bbb8d69bb9fd/5a0d705b9140b7510341375e/1515039707598/IMG_4109.JPG Welcome - Brisbane Video Production Big Yak Creative are a Brisbane Video Production Company based in Toowoomba and Brisbane producing corporate videos for companies across Queensland and Australia. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59f09bcda803bbb8d69bb9fd/5a0d7079f9619aada955f2c0/1515039696768/Ollieryan.jpg Welcome - Brisbane Video Production Big Yak Creative are a Brisbane Video Production Company based in Toowoomba and Brisbane producing corporate videos for companies across Queensland and Australia. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/59f09bcda803bbb8d69bb9fd/5a0d708f71c10be9f56b7353/1515039719201/WillTuriaWide.jpg Welcome - Brisbane Video Production Big Yak Creative are a Brisbane Video Production Company based in Toowoomba and Brisbane producing corporate videos for companies across Queensland and Australia. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5a20ab9ae4966be2ad74d847/1512090540121/fistbump_cutout-colour.png Welcome https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5a1f3a880d929782a8e19781/1511996086122/Handshake.png Welcome https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/59f0994712abd9dcf1982240/1477952636796/Aro+Ha_1183.jpg Welcome https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5a20b28f71c10b5ceff4a51b/1512092335917/guyatdesk_cutout-blue-background.png Welcome https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/59f86ed48165f5162234328f/1477950310469/Aro+Ha_1183.jpg Welcome http://www.bigyakcreative.com.au/documentary-video-production daily 0.75 2018-02-22 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5a1df8588165f542d62a94b7/1515040574859/Documentary+Video+Production+Brisbane.jpg Documentary video https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5a1df7f553450a9c54d6177a/1515040579893/Documentary+Video+Production+Brisbane.jpg Documentary video https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5a1df83324a694106d16bf34/1515125038702/Documentary+Video+Production+Brisbane.jpg Documentary video https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5a1f9a80419202aafc8aa21f/1515040291690/Brisbane+Corporate+Documentary+Video+Production.png Documentary video https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5a1572a5e4966b13424e1548/1511355068223/Ollieryan.jpg Documentary video http://www.bigyakcreative.com.au/training-material daily 0.75 2018-02-22 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/5a1e3f980d92971bbc8159d5/5a1e3f989140b7c306b6272c/1515041065275/The+story+of+Emma%26Calum.00_00_02_08.Still065.jpg Training Material - 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Business Training Video Production. Business training videos. Queensland training video production company. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/5a1e3bd9ec212d9bd39026f4/1511930845777/Training+video+loop.mp4.00_00_08_24.Still001.jpg Training Material http://www.bigyakcreative.com.au/one-video-signup daily 0.75 2018-02-05 http://www.bigyakcreative.com.au/video-portfolio daily 0.75 2018-02-22 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/t/58b9572346c3c4543abc7007/1488541506472/aerial+shoreline.jpg Portfolio http://www.bigyakcreative.com.au/info-contact daily 0.75 2018-02-22 https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/5951f4679f7456d52fa1c948/5951f46872af6579b89a8127/1519259172490/Matt_BYC_Team_2017.jpg The Team - Matt Martin Brisbane Corporate Video Production. Toowoomba Corporate Video Production. Video Production Brisbane. Video Production Toowoomba. Corporate Documentaries. Corporate Adventure Documentaries. Live Events Video Production. Live Stream Video Production. Training content video production. Professional corporate Brisbane Video Production. Professional corporate Toowoomba Video Production. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/5951f4679f7456d52fa1c948/5951f4914c8b031b6d9bf46c/1519259182566/Ris_BYC_Team_2017.jpg The Team - Marissa Shelton Brisbane Corporate Video Production. Toowoomba Corporate Video Production. Video Production Brisbane. Video Production Toowoomba. Corporate Documentaries. Corporate Adventure Documentaries. Live Events Video Production. Live Stream Video Production. Training content video production. Professional corporate Brisbane Video Production. Professional corporate Toowoomba Video Production. https://static1.squarespace.com/static/543dc220e4b0983640eb1f0b/5951f4679f7456d52fa1c948/5951f4a45016e16cc77848ef/1519259192086/Andrew_BYC_Team_2017.jpg The Team - Andrew Millist Brisbane Corporate Video Production. 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