Build the brand you want, with the videos you need.
You may or may not have a concept in mind - either way you want more people to meaningfully engage with your business and you figure video is the best way to do that. We’re on the same page then!
We understand the challenges of advertising in the digital age and see the importance of producing and promoting videos that build strong brands and invite viewers into a story. Whether you are looking at producing branded content, corporate documentaries, vlogs, testimonials, product videos or promotional videos - the objective is generally the same:
Imagine you work with us - you create videos that people really connect with, your brand grows and your company becomes more successful! Or…you go back to google and choose a different company, they produce a video that looks good but...people still don’t seem to really value what you do for them.
What kind of brand are you going to build?
Here are some ways you could advertise your business…
The purpose of a promotional video is simply to promote your business. We call this a ‘Story video’ - it tells the story of how your business solves a problem for others and strengthens your brand
Documentaries are an opportunity to more deeply engage your audience with the story of your brand, business or NFP. It gives stakeholders a picture of who you are, where you've been and reminds them of your core vision. What are you trying to achieve? What are you really working for? Tell this through a corporate documentary.
A testimonial video is an effective way of verifying your business by engaging potential customers with the positive experiences of past clients. This approach naturally generates more business as potential customers hear first-hand the value and success they have received through working with you.
Advertising on TV is a great way to capture the attention of a larger audience. All you have to do is watch a football grand final to understand the huge capacity commercials have in reaching a wider audience. The key is to be fresh and engaging, keeping your audience on their toes, whilst speaking to them in a language they can understand. You want to build trust and association with your brand as well as leave a lasting impression that compels your audience to action.
81% of people have been convinced to buy a product or service by watching a brand's video. How's that for a success rate? Product videos generate sales through giving viewers a deeper insight into the product. The visual demonstration establishes the products value and builds trust with the brand.
Audiences have grown tired of brands who advertise in a dull and old fashioned way - they want something that speaks to them, entertains them, educates them. Through branded content videos, companies harness the power of story and build a deeper connection with their audience, driving a higher chance of engagement/purchase.
Public Relations Releases
As a corporation, you have to think and consider more carefully how your decisions affect the community around you. How do your customers/potential customers view these standards and commitments? Do they even knows about them? Naturally, it's important to communicate to your community the way you care and consider them. International aid, involvement in local events, support of local charities, recycling and efficiency strategies; what better way to capture it than in a short-story film? Tell your clients about your social responsibility.